I’m excited to share some recent work I did for a fashion startup here in NYC. This is the final design for a clothing line called Lima. The company I was working for was in the process of creating several private collections and they needed labels to sew on each garment. This particular line had a ton of cozy knits and sweaters. The company wanted the branding to reflect high-end style while capturing the idea that these were knits. The garments were being manufactured in Lima, Peru, which turned out to be the perfect name for the collection.
My goal was to capture the feeling of knitwear and something hand-sewn, while still presenting an upscale garment line (nothing too crafty). I love how the final product turned out, and it’s pretty cool to know that these are in circulation across the US!